მოტი ხანუკა
ქმნის Torly-ს – ჯავშნების სისტემას მცირე ბიზნესისთვის – და ყოველდღე მუშაობს მფლობელებთან, რომლებსაც სავსე კალენდარი და ნაკლები ზარები სურთ. აქ წერს იმაზე, რასაც გზადაგზა ვსწავლობთ.
მოტი ხანუკა-ის გზამკვლევები
Phone answering for a small business: secretary, IVR or an AI agent?
Four ways to answer the phone while you are with a client: voicemail, an answering service, a call menu and an AI agent. What each costs and does, and which fits.
A booking page that converts: 12 things your booking link needs
The link you send clients is the front of your business. What makes a booking page convert: three taps, a fast load, clear prices, the client's language.
Card processing for a small business in Israel: costs and prepayment
What a card-processing fee is made of, what the Bank of Israel changed, what to check in a quote, and when to take full payment in advance.
Client management for a small business: client cards and privacy
What belongs on a client card, what to write in the notes, how the history brings clients back, and what privacy law (Israel's Amendment 13, the GDPR) requires.
Digital forms: health declaration, treatment consent and signature
Which form each industry needs, what a health declaration and a consent form must contain, what the law says about e-signatures, and how it reaches the client.
Free appointment scheduling software: what you get and what it costs
Four models of "free", what each one is funded by, the costs not on the pricing page (messages, fees, your time), when free is enough, and what to check.
Google Calendar for a business: why it is not enough for appointments
Google Calendar is a board, not an appointment system: no clients, no client reminders, no cancellation policy, no waitlist. How to use it beside a system.
Punch cards and memberships for clients: pricing, selling, managing
A punch card is ten visits for the price of nine; a membership is a month of unlimited visits. Pricing, what the law says about cancelling, selling and tracking.
Recurring appointments and regular clients: a steady calendar
A standing appointment is a series: the same client, day and time, booked once. Why regulars are worth more, which businesses it suits, and the rules that work.
WhatsApp for business: reminders, confirmations and booking done right
Three ways to use WhatsApp in an appointment business: the app, Meta's API, and a scheduling system connected to it. What you may send, what it costs, what works.
Appointment reminder messages: 20 SMS and WhatsApp templates
Copy-ready texts for every step: the confirmation, the day-before reminder, after a cancellation or a no-show, recurring appointments and the waitlist.
Appointment waitlists: how to fill cancellations automatically
How a waitlist fills a cancelled slot by itself: who is offered the time, how long they get to answer, what happens to the old appointment, and what to watch.
Booking appointments through ChatGPT: how it works
A client tells ChatGPT "book me a haircut on Thursday" and the appointment lands in the calendar. How it works, what the assistant sees, and how a business joins.
Cancellation policy for a small business: wording and a template
A good cancellation policy is one the client knows before they cancel: the five parts, what the law says, a template to copy, and how to enforce it calmly.
How to choose appointment scheduling software (2026)
What you really need from appointment scheduling software and how to test it before you commit: 12 capabilities in order, the price questions, a trial checklist.
No-show appointments: what they cost and how to cut them
A client who does not turn up costs more than one unpaid treatment. A yearly loss calculator, what the research says about reminders, and nine fixes that work.