Digital punch cards and monthly memberships, connected to your appointment calendar
Sell a customer a 10-visit punch card or a monthly membership, and every appointment they book takes a visit on its own.
No paper card that gets lost, no arguing over "I still had three left", no spreadsheet on the side. Each customer's balance lives on their customer card in Torly and updates with every appointment: booking takes a visit, cancelling gives it back. When the card runs out, the customer renews and pays on your booking site before booking the next appointment.
- Punched automatically when booked
- The visit comes back on cancellation
- Validity you choose
- Renew and pay on the booking site
- Full history for every membership
- 6 languages
What is a digital punch card in Torly?
A digital punch card in Torly is a card of treatments or visits that a business sells to a customer in advance, managed inside the appointment calendar. Every appointment booked for the customer takes one visit automatically, a cancelled appointment gives it back, and the balance is visible to both the business and the customer. Torly, an appointment scheduling and management system for small businesses, supports two kinds: a punch card of 1 to 200 visits, with an optional validity of 1 to 24 months, and an unlimited monthly membership, valid for one month from the day it is bought.
A paper card or a separate punch-card app means remembering to punch. Here the punch is part of booking the appointment itself, and the system knows the moment it is booked whether it is covered. A punch card can be 10 haircuts, 6 laser treatments or 12 personal training sessions. A monthly membership can be unlimited haircuts or unlimited car washes.
Why is a paper punch card no longer enough?
A punch card is good for the business and the customer: money comes in up front, and the customer comes back. The trouble is everything around it.
The customer left the card at home
The punch card lives on the customer card in Torly. Nothing to forget.
"I still had three left." "I have two written down."
Every punch is in the membership's history, with the date and the appointment it was for. Open it and see.
You forgot to punch, or punched twice
The punch happens once, on its own, when the appointment is booked.
The card ran out, and the customer booked again without paying
On the booking site, a customer whose card has run out renews and pays to book.
You don't know whose card is about to run out
An "Ending soon" filter: who has 2 visits or fewer left, and whose validity ends in the coming week.
Punch card or monthly membership: which suits your business?
Punch card (a fixed number of visits)
For customers who come for a series, such as 10 haircuts, 6 laser treatments or 12 training sessions.
- How many visits: 1 to 200.
- Validity: until the visits run out, or X months from the day it is bought (1 to 24).
- Which services it covers: all of them, or only the ones you pick.
- A price and a description the customer sees before buying.
Unlimited monthly membership
For regulars who come often, such as a haircut every week or a car wash.
- Valid for one month from the day it is bought: Oct 15 to Nov 14.
- Every appointment is counted and nothing is taken off.
- A renewal starts the day after the previous one ends, so no days are lost.
A customer with both a membership and a punch card? Torly uses the monthly membership first, then the punch card whose validity ends first.
When to choose which?
How do you start selling punch cards in Torly?
Four steps, from the catalogue to the renewal.
Start your free trial- 1
Create a membership in the catalogue
A new product of type "membership": punch card or monthly, how many visits, validity, which services and a price. Two switches: "Sell and renew on the booking site" and "Show on the booking site to buy".
- 2
Sell
From the customer card (cash, card on another terminal, on account or as a gift), at checkout after an appointment, or the customer buys it themselves on the booking site.
- 3
Book appointments
In the calendar, the membership is already ticked when you pick the customer. On the booking site, a signed-in customer's appointment is covered on its own. The visit is taken the moment it is booked.
- 4
Renew
When the card runs out or expires, the customer renews and pays on the site while booking the next appointment, or buys again from you.
What happens to the punch card when you book, move or cancel an appointment?
The card follows the appointments, not anyone's memory.
Booking
The visit is taken the moment the appointment is booked. The appointment is marked "covered by a membership", its price is 0 and the regular price is kept aside. That way your reports count the sale of the card and do not count every appointment a second time.
Moving
The visit moves with the appointment. If the new date is after the validity ends, the system says so before you move it.
Cancelling
The visit comes back on its own, wherever the appointment was cancelled: in the calendar, through the customer's cancellation link, or when you cancel every appointment for a vacation.
No-show or last-minute cancellation
You decide whether the visit comes back or stays used.
A walk-in without an appointment
A manual punch from the membership card, recorded in the history.
Appointments from other channels
An appointment from the AI phone agent, from ChatGPT or from the waitlist is covered with one click, "Use membership", at checkout. For recurring appointments you tick "Use a membership for the series" once, and the series is covered in date order.
- Oct 15Sold at checkout$220
- Oct 22Appointment · visit taken1/10
- Oct 29Appointment · visit taken2/10
- Nov 5Appointment cancelled · visit back1/10
- Nov 12Appointment · visit taken2/10
- Dec 20Validity extended by 14 days · "was abroad"+14 days
How do customers use their punch card on the booking site?
The customer signs in to your booking site (with Google, Apple or email), and from then on the system knows them by their account, not by a phone number someone typed.
Covered
The customer sees that the appointment is covered and how much will be left, and books without paying.
Renewal needed
The customer pays exactly the amount shown. If they do not pay within 30 minutes, the time is released to other customers.
Buy without booking
A "Memberships & punch cards" area on the site shows what you chose to show. The customer sees exactly what they are buying and until when, and pays by card. Under "My memberships" they see what is left.
Payment on the site goes through the business's payment account in Torly (Z-Credit, available in Israel today), and the money goes to you. If you issue documents automatically, the customer gets one from the payment provider. Without a payment account, appointments are booked as usual and you sell at the counter.
Membership and punch card management: every membership in one screen
What you can do with each membership
- Correct the number of visits
- Punch manually
- Extend the validity, say for a customer who was abroad
- Cancel
- A full history that cannot be deleted
- On the customer card
- A "Memberships" tab. Sell, view and manage without leaving the customer.
- In reports
- A "Membership sales" card: how many were sold, of which kind, and the revenue from them.
- Notification
- "Membership sold online", straight to your phone.
How do you take payment for a punch card or a membership?
At checkout, after an appointment
Add the membership to the cart like a product, and it is created for the customer when the appointment is closed.
From the customer card
Cash, card on another terminal, on account (recorded as the customer's debt), or as a gift. You can give a discount off the catalogue price.
On the booking site
The customer buys or renews by card, and the money goes to your payment account.
Renewal while booking
The customer pays for the new card, and the appointment they booked is its first visit.
The catalogue price is the price the customer sees and pays on the site. Changed a price? The customer sees the new price before paying.
Which businesses are punch cards and memberships for?
Barbers and hair salons
Unlimited monthly haircut membership · 10-haircut punch card
Beauty and skincare
A series of 6 facials
Laser hair removal
8 treatments per area, valid for 12 months
Nails and lashes
A card of 4 refills
Massage and spa
A card of 5 massages
Personal trainers
12 sessions, valid for 3 months
Private tutors
A card of 10 lessons
Dog grooming
4 grooms per dog
Car wash
Unlimited monthly wash membership
Torly is built for businesses that work by individual appointments, one customer per appointment.
Punch cards and memberships in Torly: the facts
| Kinds | Punch card (a number of visits) · unlimited monthly membership |
|---|---|
| Visits on a punch card | 1 to 200 |
| Punch card validity | No limit, or 1 to 24 months from the day it is bought |
| Monthly membership validity | One month from the day it is bought (Oct 15 to Nov 14) |
| What counts for validity | The appointment's date, not the day it was booked |
| Services | All services, or only the ones you pick |
| When a visit is taken | The moment the appointment is booked |
| Cancelling an appointment | The visit comes back; for a no-show you decide |
| Moving an appointment | The visit moves with the appointment |
| Memberships per customer | As many as needed; the monthly one first, then the card that ends first |
| Ways to sell | Checkout · customer card · booking site |
| Payment at the counter | Cash · card on another terminal · on account · gift |
| Payment on the site | Card, through the business's payment account (Israel) |
| When the card runs out | On the booking site, renewal and payment before booking |
| History | Every change is recorded and cannot be deleted |
| Languages | Hebrew, Arabic, English, Russian, Georgian, Turkish |
| Availability | On plans that include "Memberships & punch cards" |
A paper card, a punch-card app, or a punch card inside the calendar?
| Comparison table | Torly | Paper punch card | Separate punch-card app |
|---|---|---|---|
| Punching | Automatic, when the appointment is booked | By hand | By hand, with a tap |
| A cancelled appointment | The visit comes back on its own | Remember to fix it | Undo the punch by hand |
| A card that ran out | The customer renews and pays online before booking | Found out at checkout | Found out at checkout |
| Buying online | Yes, on the booking site | No | Depends on the app |
| History | Yes, with the appointment behind every visit | None | Yes |
| Appointment calendar | The same system | Separate | Separate |
A punch-card app is good for a business without an appointment calendar. When your appointments are already in Torly, the punch card is simply part of them.
How do you price a punch card without losing money?
- Price per visit
- $27
- The customer saves
- $30
- Paid to you up front
- $270
- 1
Start from the price of a single visit
The punch card is a discount on it, not a new price.
- 2
A discount you can live with even if every visit is used
A good punch card pays off for the customer without you losing on a single visit.
- 3
Validity to match how often they come
10 haircuts every two weeks take about five months, so a 6-month validity leaves room.
- 4
Decide in advance what happens when a customer does not show up
In Torly you choose with every cancellation whether the visit comes back.
- 5
Write the terms in the product description
Validity, cancellations and refunds. The customer sees the description on the site before buying. When selling online, check the cancellation rules that apply to you.
Frequently asked questions about punch cards and memberships
How does a digital punch card work in Torly?
You create a product of type "membership" in the catalogue and sell it to a customer. From then on, every appointment booked for the customer takes one visit, and a cancelled appointment gives it back. The balance is on the customer card, and every change is recorded in the history. A punch card can have 1 to 200 visits.
What is the difference between a punch card and a monthly membership?
A punch card is a fixed number of visits, such as 10 haircuts, with a validity if you want one. A monthly membership is unlimited and valid for one month from the day it is bought. On a punch card every appointment takes a visit. On a monthly membership every appointment is counted and nothing is taken off.
When is a visit taken off the punch card?
The moment the appointment is booked, not when it ends. That way the system knows at once whether the appointment is covered, and the customer sees how much will be left after it. If the appointment is cancelled, the visit comes back.
What happens when a customer cancels an appointment?
The visit comes back to the card on its own, whether the appointment was cancelled in the calendar, through the customer's cancellation link or when every appointment was cancelled for a vacation. When a customer did not show up or cancelled at the last minute, you choose with the cancellation whether to give the visit back or keep it used.
Can a punch card have a validity limit?
Yes. When you define the card you choose "valid for X months from the day it is bought", from 1 to 24, or no limit until the visits run out. What counts is the appointment's date, not the day it was booked. Visits not used by the end of the validity expire, and you can extend the validity by hand for a particular customer.
What happens when the card runs out and the customer books on the site?
A signed-in customer whose card is used up or expired sees a renewal offer at the current price, with the date it is valid until. They pay by card, and the appointment they booked is the first visit on the new card. If they do not pay within 30 minutes, the time is released.
How does a customer buy a punch card on the booking site without booking?
The booking site shows a "Memberships & punch cards" area with the memberships you chose to show. The customer signs in, sees what they are buying and until when, and pays by card. The membership is created right after the payment, and you get a "Membership sold online" notification.
Does the customer need to download an app?
No. Everything happens on the business's booking site, and the customer signs in with Google, Apple or email. Under "My memberships" they see how much is left and until when.
Can I sell a punch card for cash or on account?
Yes. From the customer card you sell for cash, by card on another terminal, on account (the amount is recorded as the customer's debt) or as a gift, and you can give a discount. At checkout you add the membership to the cart like any product.
Can I choose which services the punch card covers?
Yes: all services, or only the ones you pick. An appointment with several services is covered only if all of them are on the card.
A customer has both a monthly membership and a punch card. Which does the system use?
The monthly membership first, because it takes no visits. Then the punch card whose validity ends first, and after that the one with the fewest visits left.
How do I move existing paper punch cards to Torly?
From the customer card, sell them the punch card with its original start date (up to 60 days back), and update how many visits were already used. From there everything continues automatically.
Do appointments from the AI phone agent or ChatGPT take a visit?
Not on their own. Appointments booked in the calendar or on the booking site are covered automatically, and so is a recurring series booked with "Use a membership for the series" ticked. Appointments from the AI phone agent, from ChatGPT or from the waitlist are covered with one click, "Use membership", at checkout.
Where do I see whose punch card is about to run out?
In the "Memberships" area of the dashboard, under the "Ending soon" filter: memberships whose validity ends within 7 days or that have 2 visits or fewer left. That is the time to contact the customer and offer a renewal.
What about a refund when a customer cancels a punch card?
You cancel the membership in the dashboard, and the refund is done on your side, through the payment provider or in cash. Torly does not refund money automatically. A membership that covers a future appointment can be cancelled only after you cancel that appointment or remove the membership from it at checkout.
Does the monthly membership renew with an automatic charge every month?
No. The membership is valid for one month from the day it is bought. When it ends, the customer renews and pays on the site while booking the next appointment, or buys again from you. A renewal starts the day after the previous one ends, so no days are lost.
How much does it cost?
Membership and punch card management is included in the Torly plans that include the feature, and the plans are on the pricing page. Selling and taking payment on the site also need card payments and a connected payment account.
Does it work in other languages and outside Israel?
The booking site and the dashboard work in six languages: Hebrew, Arabic, English, Russian, Georgian and Turkish. Management, punching and selling at the counter work everywhere. Selling and taking payment on the site are available to businesses in Israel for now.
Start selling punch cards and memberships today
Money up front, customers who come back, and not a single card to punch. The punch card updates itself with every appointment.
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Last updated: · Torly team
